How to Double Your Page Views in 2014

We’ve been talking about blogging goals for the new year, and one of the goals that has been asked about is doubling your page views and income. How do you make it happen? I decided to do a mini-series to answer those very questions, and today I’ll be covering, how to double your page views in 2014. Next week, we’ll talk about doubling your income!

A little bit of backstory. January 1st, 2013 I re-branded my personal blog and switched from blogger to self hosted, WordPress (If any one has questions about why or how to do this please ask and we’ll be sure to write about it!). Re-branding was awesome but it took me about 2 months to get my page views back up to what they were before the change. It was mid-march before I was once again averaging 350 page views each day.

  • March 2013 (and before the switch) I was getting about 11,000 views a month.
  • In December of 2013 I got over 110,000 views just for the month.
  • The last 3 months of 2013 I got an average of 93,000 views each month.

I’m not sharing these numbers to brag, I just wanted to give you some context for what can be done in a year, and why my goal this year, is to double my stats and my income by December 2014.

The natural next question, is HOW. How does this happen?

I will start by saying, it’s not easy. You can’t get there by doing what you’ve always done. I changed a lot about my blog, my writing style and the time I was putting into my blog in 2013. The change certainly paid off for me, but it might not be your priority this year, or something you’re willing to invest that much time and effort into.

The last thing I want to do in the post is discourage you. I want to encourage you that this is possible. You can reach numbers that you never thought possible!!! But, it won’t be a walk in the park. It’s going to take lots of hard work. Here are my top tips for doubling, tripling and/or greatly increasing your blog’s page views over the next year.

  1. Focus on one thing - It was very tempting to start monetizing as soon as I re-branded but I decided to focus soley on getting my page views up before I started spending lots of time seeking sponsored posts or creating adspace. This worked best for me, because it allowed me to throw all of my efforts into getting my views high enough, that when I started to make money, it would be a significant amount, instead of just a little here or there. I got a few opportunities to earn before I was “officially” focusing on monetization, and I certainly took them! I just didn’t go seeking out new opportunities as much.
  2. Writing Style - This is huge and required the most changes for me, and I would venture to guess, this is where the majority of bloggers need to focus their efforts before anywhere else. I’ve actually written a full post on how to turn your average posts into stellar ones, and you can read my 5 tips for writing style and improvement there! This made a HUGE difference in my blog, so I definitely encourage you to take the time to figure out how you can improve in this area. Your writing is what keeps people coming back more than anything else! You could have revolutionary ideas, but if you method of communicating those thoughts is not stellar, they will never be heard.
  3. Images - Another key part to blogging is the visual. Having beautiful eye-catching images is essential! The better your images the more clicks you will be getting from Pinterest and even search engines and other social sites, all of which translates into more traffic for you! Danielle has written a fabulous post about how to improve the images on your site, I encourage you to check it out if this is an area that you think you could improve in. You can also go back and re-make better images for old posts and then re-pin them! I’ve done this myself and it has brought in lots of new traffic on older posts that had been neglected for months or even years!
  4. Engaging Posts - Engage your audience with your writing. Find creative ways to involve them in the conversation, instead of just monologuing. This will help you create a core group of followers that are invested in your writing and your story, even as your blog grows and expands. You can do this by asking on Facebook for their input and quotes for posts before you write them. Or, asking creating questions at the end of your posts to invite a dialogue and by writing with your readers in mind!
  5. Write for Searches & Pins - Let me preface this section by saying, you can’t exclusively write for searching and pins and I would never advocate abandoning the topics you are passionate about writing, but you can add to those topics. This was a hard transition for me, but it ended up being very helpful. Like many bloggers, I enjoy writing inspirational posts and encouragement. Unfortunately, these usually aren’t the type of posts that go viral or bring in lots of page views. What I finally realized was, that if I started to write posts specifically catered to Pinterest (e.g. more tutorials and “how-to” types of posts) and started to see an increase in traffic as a result, that would just mean there are more people around to read when I write more inspirational posts about parenting, marriage or faith. I have not stopped writing what I love. I have just added to it, and that has made all the difference!
  6. Figure out what will do well & write it -  Or ask some one else to do it for you! You may not always guess right about what will go viral, or do great on Pinterest or search engines, but after a few tries you will start to get a better idea. Spend time brainstorming how you can help people improve their lives and write on those topics! Even if it’s something as simple as organizing a playroom or how to survive on one income. You’re an expert at your life, and your tips, so share them!
  7. Link Parties - Participating in a lot of link parties is a great way to gain some traction and grow your blog. You get your posts in front of hundreds of other bloggers this way, and can connect with some new ones via comments! It’s fun, but can get tiring too. I linked up to parties religiously for a few months while I was focusing on increasing my numbers. It was tedious, but definitely worth it! I still have a HUGE list of weekly linky parties  on my personal blog, if you are looking to find some to participate in each week.
  8. Grow Your Pinterest - Add your pinterest to big giveaways, start following lots of other pinners, and pin fabulous content. Basically, do whatever you have to do to get your Pinterest followers UP! Then, of course, pin your own posts periodically and watch them get re-pinned and bring you traffic! Here are some more tips about how to get noticed on Pinterest!
  9. Find a Blogging Group - Band together with some other bloggers and commit to helping each other grow! We wrote a whole series on blogging groups awhile back, that’s how important they can be in the life, and growth of a blogger! Find some friends and help each other out!
  10. Be Willing to Change - This is one of the most important points. My blog more than doubled in size last year, but I will still have to change, tweak and improve things this year if I want to see significant growth in 2014. Let yourself grow, and be willing to take an honest look at your blog and what needs to be changed in order for you to go to the next level this year.

Lastly, PLEASE do not get discouraged if your blog did not double in size in 2013. I’m not saying any of this to try to compete with another blogger or to come across as better than others. There is enough room for all of us to succeed and reach our blogging goals together, and I wanted to share tips from my experience so they could help you along the way as well!

So, if it is your dream to grow your blog, and you have the time and energy to pour into this year, then go for it in 2014! Don’t expect your blog to grow by doing the same things that you’ve always done. Find those little ways that you can improve and start doing them one by one and watch your blog expand!

Looking for more tips? Check out this post on how to go from earning NOTHING on your blog to earning $1,000+ a month (in under a year)! 

What are you going to do this year to help your blog grow? Which of the points above stood out to you the most?

Also, we offer “Your best blog” consults, in which we can give you personalized advice on all things blogging, including how to get your site moving toward monetization or how to grow your blog to reach it’s full potential!

 

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Paula Rollo is a young wife, mama and writer. Her passions include blogging, hot weather, watching her kids giggle and encouraging people. You can find more of Paula's writing on her blog Beauty Through Imperfection where she writes candidly about her life as a young wife/mama and strives to encourage others in their daily lives.

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Comments

How to Double Your Page Views in 2014 — 105 Comments

  1. Fantastic tips! I can’t even fathom 100,000 page views in one month right now! That would be amazing. I think I might make it my goal to reach that before the end of the year. Thanks so much for sharing. I know I’m going to be referring to this a lot!

    • That’s awesome! You can do it Emily!!! I couldn’t fathom it at the beginning of 2013 either, it was my “maybe in 2014 or 2015″ goal, I couldn’t believe it when I hit it!!! Looking forward to watching your blog grow as well!

  2. Wo, who wouldn’t die for those numbers?? Blogging can be so discouraging because sometimes it feels like luck is either on your side, or it’s not. But you are a great reminder that diligence pays off too!

    My favorite tip here was writing for searches while still writing what you love. Doing both.

    Thanks, Paula! Congrats to you!

  3. Great tips, Paula! The link parties are a big one. Over the holidays I stopped being faithful to my link parties and my views dropped considerably(not that I got a lot to begin with!). The other big point for me was #4. Asking engaging questions and figuring out how to get the conversation going is so hard for me! I’ll definitely be working on that one!

  4. Thanks for these great tips. I have been blogging since October and am always looking for great advice. I pinned it for myself and others to read.
    Thanks again!!!

  5. I look back every year at my numbers and am nearly always happy – I don’t need mega-growth in a year – but every year so far my readership has doubled (or more) from the previous year. That in itself gives me a real reason to keep doing what I love! Steady growth is a good thing :-)

    • That’s awesome!!! Steady growth is always good. It is so encouraging to look over a year’s worth of numbers (rather than day-to-day) because there is typically huge growth that you didn’t even realize was happening during the year!

  6. Thanks for all the helpful tips! In 2014 I am looking to use your helpful tips on better photography, and making the most from the social media outlets I’m currently using by being more consistent and using rich content. Happy New Year!

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  8. Thanks for these great tips! I’ve already started implementing some into my routine to meet my goals this year. I’ll be adding the others ones as well. Good luck this year on blogging.

    *Visiting from Chef in Training Tuesday Talent Show*

  9. Do you think anyone would read a blog about diabetes? My 13 son is a type 1 diabetic. I’ve been told I write well. We’re up all hours checking his blood so I figured maybe that’s what I should do to support other patents going through the same. I don’t know the first thing about blogging or how to even start one. I love reading people’s blogs and an obsessed with Pinterest. Just started a couple of months ago and have cooked some great low carb dishes. Teenager approved! Lol

    • I think many people would read a blog about diabetes. I would estimate that 75% of my patient caseload has diabetes. We are always talking about new tips or recipes to manage it.

      Good luck with whatever you decide to do,
      Kelly

    • I write about living with chronic illness and there is definitely a community out there for it! I learned that my blog may not get as big as some in larger/broader niches but there is definitely a lot of opportunity for growth! WeGo Health is a great community for health activist bloggers! When my husband writes posts about his experience with type 1 diabetes (youth ministry is focus), he has always gotten a warm response and actually more page views because people are actively searching for new information/resources! I say go for it! If I can be of any assistance feel free to contact me!

  10. I too will be rebranding my blog but not by switching to self-hosted wordpress as I’m already there. My blog has mainly been giveaways and reviews which I love but I want more DIY & crafts on my blog so I’m switching my focus a bit. I’ll still do the reviews and giveaways but add more of some stuff that I enjoy doing as a hobby. I had thought about even changing my blog name from Just Married Mom of 3 to Just Crafty Mom of 3 but I didn’t want to confuse my readers or have someone search for my blog as the previous name and not find what they were looking for. I’m not up for multiple blogs right now so even though I could just make a whole other blog devoted to crafts I simply don’t have the time to get followers and such to another space right now. So I’ll continue to build on what i already have and add some new content that I haven’t before.
    I’m hoping these changes will add more pageviews and in turn more followers.

  11. Thanks for the tips. I just went from blogger to self-hosted wordpress. My numbers dropped so much, and I’ve been worried. I’ll be trying many of your tips. Thanks!!!!

  12. Paula,
    This post is full of resourceful information for a new blogger as myself, I have already gone back and forth in reading and taking in all of your useful information. I am working on getting a plan devised to have posts pre-written and scheduled to post at least every other day. Another goal for 2014 is to utilize social media outlets that work for my blog and do it 100%, I find the social media to be overwhelming and pressured into diving into all of them but not doing any of them successfully. I am interested you tube and using this as an outlet for my blog, any suggestions?

  13. Stopping by from the Weekend re-Treat Link Party? This is such a great and informative post! I pinned it earlier this week. I’d love for you to link it up to the Thursday S.T.Y.L.E. Link party I cohost. It would be a great addition to the party. The party goes live in less than an hour (6:00 MST). Have a great night!

  14. Hi Paula, this is such a great post. So much info here I can use, thank you so much for taking the time to share it all.
    I would TOTALLY be interested in learning more about the transfer from blogger to WordPress, it’s something I’m thinking about doing soon and have heard a lot of others say how time consuming it is (Plus, I’m kinda scared to do it and mess it all up). Thanks again for all the great advice! :)

  15. This was encouraging! Usually I’m totally discouraged when I read how well other bloggers do because growth for me has not been a quick or easy thing. But your tips seem practical and doable–especially the one about writing what people want to read and being mindful of that instead of solely what I “feel” like writing. Great tip!

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  20. Great tips for all levels of bloggers. And, thank you again for stopping by Shine a Spotlight Saturday and sharing! See you next Saturday! —Deb at DialMforMoms.com

  21. Thank you so much for a great list! I keep starting to close this tab, but then leaving it open because I want to keep referring back to it. I’m DOING this this year!!

  22. These are some really awesome tips! I’m currently working on growing my Pinterest followers because I know how crucial it can be to blog growth. How awesome that you were able to hit 100K+/month in 2013. I’m pinning this post for future reference and I know I’m not the only one who’d love to see it!

    I’d love it if you’d be interested in linking this post up to my linky party: http://www.roubinek.net/something-fabulous-wednesday/

  23. This is a great post! I am actually publishing a post tomorrow on my blog and will definitely be listing this post as a great resource to kick off 2014!

    I write a blog about living with chronic illness but still have joy, hope, and fun in spite of it! I am in the process of a redesign so I hope that will help kick things up a notch. I have always just said to myself that I will never get the large page views I know others get because my niche is more focused. More people are going to be searching for how to DIY children’s valentines than how to survive a colonoscopy! LOL! Yet while that may be true in some ways, it doesn’t mean that I can’t keep growing and I can shoot for the stars! This post has given me so much to think about! Thank you so much!

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  25. Paula! What an amazing article! Thank you so much for sharing your wonderful tips for Blogging success. I’ve had a lot of fun watching you grow these last few months and you have come an amazing way! Thanks for sharing your secrets :)

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  30. Hi, Paula, I was wondering if you think that switching to WordPress is better for pageviews. I am on Blogger and have been for the last 5 years. However, I’ve been more serious about blogging in 2013. I’ve gone from 9,000 pageviews in December 2012 to 55,000 pageviews in December 2013. I see that as just a beginning but wonder if I need to switch to WordPress to get more pageviews. Thanks for any help you can give me. Linda

  31. Great post! I have not, in the past, focused solely on increasing my page views, but am making it my goal for 2014! Seem to be stuck around the 10,000 mark but would like to increase that quite a bit! I am thinking of changing over to self-hosting at WordPress.org, but am completely confounded by the process! If you could write about that, it would be great!

  32. Thanks so much for the tips…these are great! I really want my blog to grow this year and I’ve started participating in link parties and I belong to a couple of blogging groups. I’ve only been blogging since July and the growth has been somewhat slow…I want this to be the year for big improvements!

  33. Great post. Found it via the SITS Girls FB comment you left. Subscribed now! 2014 is a year of serious blogging for me. You are right it can be very draining and hard work but for me I want it to be a part of my livelihood. Right now I am focusing on great content and promoting via some of the methods you mentioned. I have not reached out to many sponsors. Good to hear I’m doing the right things!

  34. I can completely relate! I have been blogging for a little over 2 years, but did not get serious until the middle of last year. As soon as I focused, set goals and made a few changes my site audience grew along with my page views.

    • Hi Addi- just wondering what kind of changes in particular you made? So far I have revamped my blog look and my Facebook page. I also participated in a Facebook giveaway that added approx. 2000 followers to my FB page. That really didn’t translate into a lot of new followers for my blog, which is my ultimate goal. I have also joined BlogHer, HomeTalk and started adding people to my Google+ account. It is all a bit overwhelming to keep up with everything!!

      • Hi Sue – I made myself accountable. Before I would just blog when it was convenient. Now, I have a schedule and an editorial calendar that i stick to. I made sure that I was consistent with my posts and wasnt just posting something to have it up. I made sure my content was good and I had good photos to go along with it. I think one of the main factors for me was I spent a lot of time promoting the posts I would write. I would schedule them on my social media platforms, stumble them, link them up on other sites, etc. Something that really helped me from becoming overwhelmed was creating a post checklist.

  35. Awesome post! I have been around the digital sphere for seven years, and have blogs that I’ve dabbled in when my writing work allowed for it. BUT– one of my goals for 2014 is to focus on MY web properties and making MYSELF money…so this post will help a lot. Cannot wait for the next one on doubling income with the blog.

    Sharing your post on Facebook– and thank you!

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  39. I found you on Pinterest today and I am sooo glad I did! I have been blogging for a few years purely to educate my clients and give them something more than just their training and nutrition sessions (I am a personal trainer and nutrition coach)… well this year I decided to go fully independent with my business and I want to create a strong online presence as well as share my health, fitness, and nutrition knowledge with as many people as possible.

    But wow this is one confusing social media world. Thank you so much for providing some direction!

  40. I loved this! Thanks for sharing. When your readership grew so much how did you handle knowing that you had that many eyes on you and potentially your children? From time to time I’ve gotten lots of new readers and it just bothered me. I eventually went private, lost readers, came back. Etc. The vicious cycle. I’m curious to know how you ladies handle family images and privacy.

    Many thanks and keep on blogging! ;)

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  42. So glad MTM gave this a shout out today! 2013 was a good year for me when it comes to connections. I made a lot of bloggy friends and learned a lot from them. I will be switching end of this month and I will definitely follow some of the tips listed above, hoping that I could at least reach half of your monthly average page views! Very informative post. Thanks! :)

  43. I had decided to come browse around since I haven’t in a while! I was looking at the post after this one and realized I’ve been spending too much time on monetizing. That is in seeking out, implementing, and reading posts. So I came back here to look at how to get my views up FIRST! These are all such incredible tips and I know I’ll be using it as reference quite a bit. Thank you so much Paula!

  44. Fantastic post! I just started a beauty blog so all of this is so new to me. Your post is extremely helpful in seeing what we can do to grow. Thanks so much!!

  45. Wow. This is really helpful. Thank you!! I’m just trying to get to 500 view each MONTH right now. haha

    Found this on pinterest, by the way. ^_^

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  47. These are such fabulous and helpful tips! I’ve been blogging for almost four years now and I’ve been concentrating this year on GROWING my blog. What a journey.

    Thanks for providing some more ideas and inspiration!

    Wishing you a lovely day.
    xoxo

  48. I have been blogging for a couple years and my numbers have gone up, but I would absolutely love to double my page views and eventually start monetizing. We are moving this summer and expecting baby #2 in November. I am maintaining my blog with 2 post each week during the summer, and in the fall I will post 3-4. But I am doing my homework now so that I can really get those numbers up next year. These are great tips and I am making a to do list!

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  50. I want to thank you for posting this valuable information about blogging advice. I’m a lawyer in a very competitive market. I’m not so worried about monetizing my blog but my goal is generate more traffic to the site and awareness to my firm. I’m so glad I came upon this post! Thank you again.

    Joe

  51. I just want to let you know your article is so good, I’m sharing it (with the link to your article for full credit to you) in my hard copy newsletter to 250+ business owners and professionals. Very, very good stuff.

    Andrew Mazer

  52. Great tips! I have struggled with getting my blogs going, mostly because I suffer from a lifelong case of procrastination but also because I am a mommy of two with a full time business and a husband as well. But you have given me a positive push. I just checked out your personal blog, looking at many of the posts over the years. I’d like to borrow an idea to use on my blog if it’s ok? Wordless Wednesday. I love the idea!

  53. Hi Paula!
    Thank you for all of your helpful tips. I’ve read a lot of your posts about growing your blog and you are so inspiring! I’ve never thought about joining a linky party. Honestly I didn’t even know they were a thing! But how do you join one? I don’t get it! :)

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  55. Great tips! I recently ended my old blog, made some tweaks and relaunched. I thought it would be a while until my traffic recovered… in the first three weeks alone, my traffic is already 4x what it was!! But, there is always room for improvement and so I’m pinning this for later!

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